Unfortunately, there weren't any players. However, on the way out of the store, I ran into a buddy and we started chatting in the parking lot.
The buddy and his girlfriend are just learning about RPGs, and had a lot of questions. While talking, they expressed interest in my little playground, and so we're going to try again next time. Then when I got home, TheBoy told me he really wanted to play, so it looks like I have potential players for next session!
This "second chance" gives me time to flesh out the background packets I'm passing out to the players, as well as work on the map some more. (I need to find a way to share my map with you guys! I think you will like it.)